Users will soon have a new feature that allows them to lessen the amount of AI-created content appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a surge in content created by AI, spurred by emerging content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a label for substandard, mass-produced content that is frequently nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, based on their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its app tagged as artificially created. Overall, over 100 m media items are added to the service each day, making AI content a limited percentage of its overall inventory.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI content they watch by using the topic control setting in the app and choosing AI-made media. Other topics that can already be modified under the filter encompass current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies mandate users to label convincing AI-generated content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any realistic AI video that is not labeled can be taken down under its user guidelines.
In addition, the platform will now apply an AI-generated tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This measure is intended to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a two million dollar awareness program for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to training computer science.
Moderation Strategy
The video-sharing app has justified its content review process, amid discussion over proposals to make redundant a large number of safety staff in the UK. TikTok is expected to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would remain essential, but automated tools can shield workers by removing the most distressing content ahead of it gets reviewed by humans. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
